“Inside Out” can be thought of either as an extreme diminishment of artistic ego or as a celebration of it, with the artist’s brand propagated by many clones. When I first met JR, I observed that, no matter what the participants did, their images would still register as his art. “I do put a frame around it,” he acknowledged. “I mean, people send me their dogs and cats to print, and, no, that’s out of the project. But imagine: You go to North Dakota and you look at a pasting. You ask, ‘Who did that?’ The people there are going to say, ‘We took the pictures. We did the pasting.’”

- In this week’s issue, Raffi Khatchadourian writes about the street artist JR and his global experiment to help people be seen [subscription required].