"Publishers know that they don’t have the money for a prolonged struggle with Amazon. John Sargent says, “These are huge companies, who are fighting a very large game. Whether it be for the sale of devices, or to own the shopper, or to own a particular set of tools that people use— they are fighting to get as big a piece of that as they can get.” Books, he says, are “in danger of becoming road-kill in that larger war."