
The car-service start-up company Uber is “well aware that not everyone ‘can drop twenty-five dollars to get home from a random night out,’” and they’re soon hoping to offer more mid-level transportation, like they provided at SXSW this year, across the country. Here, Matt Buchanan looks at the business behind their plan: http://nyr.kr/XO9s9H
(Source: newyorker.com)