(Source: newyorker.com)

   “Good beer is work! Appreciating beer is work! (At least, on this day.) And, highest of all, there is the motto printed above the door on Glaser’s building, glanced at while stepping into the winter evening: ‘Art is Work.’”

Michael Agger chats with Milton Glaser, the designer behind Brooklyn Brewery’s logo, on the 25th anniversary of the brewery: http://nyr.kr/12rKLE8

(Source: newyorker.com)

Thanks, Katy Baldwin, for sharing your reaction to the cover of this week’s Anniversary issue, “Brooklyn’s Eustace,” by Simon Greiner, who submitted it through our 2013 Eustace Tilley Contest:

Given that my partner, Andrew, is the spitting image of the cover illustration, it seemed very necessary to recreate the scene in real life. Hope you enjoy as much as we did.

Best,
Katy Baldwin

Here, Greiner talks about the inspiration for his cover, plus see a slideshow of all of the 2013 Eustace Tilley finalists: http://nyr.kr/VyjBCX

This week, the magazine features a Sketchbook on a rare Art Deco magazine from the late twenties known as The Brooklynite. Some thirty issues of this monthly magazine were discovered by the archivists at the Brooklyn Historical Society a few years ago, while they were doing inventory after a full-scale renovation that had been completed in 2003. Last week, I had the pleasure of visiting the Society’s Othmer Library and looking through issues of the magazine spanning 1926 to 1930. For anyone who is a fan of The New Yorker, sifting through the pages of The Brooklynite is a bit like seeing a reflection in a fun-house mirror.

   Continue reading Erin Overbey on “The Brooklynite”: http://nyr.kr/WOsjgA

This week’s Anniversary-issue cover, “Brooklyn’s Eustace,” is by Simon Greiner, a thirty-one-year-old reader originally from Sydney, Australia, who submitted it through our 2013 Eustace Tilley Contest. Here, Greiner, who now lives in Brooklyn with his wife, talks about the inspiration for his cover, plus see a slideshow of all of the 2013 Eustace Tilley finalists: http://nyr.kr/VyjBCX

I have dealt with American authorities before, when coming to Ellis Island. They made me wait in line for nineteen hours, then flipped up my eyelids and shoved wooden stick into my eyeballs. It was not great, but I would take it over this “W-2.”

Read the fourth and final installment of “Sell Out,” Simon Rich’s hilarious novella about Herschel, the pickle-maker from 1912 who’s been magically transported to modern-day Brooklyn and must fend for himself: http://nyr.kr/WGc3kN

I have spent ten days lounging on the western shore of Brooklyn, idling among the brownstones of the wealthy. But, if I am to succeed as peddler, I must go back to old neighborhood, where the streets are always clogged with hungry laborers. I must return at once to Williamsburg…

Read the third installment of Simon Rich’s hilarious novella “Sell Out,” about a pickle-maker from the early 20th century who is magically transported to modern-day Brooklyn and must fend for himself: http://nyr.kr/VpsWgo

…and come back tomorrow for the fourth and final installment.

One day at work I fall into brine and they close the lid above me by mistake. Much time passes; it feels like long sleep. When the lid is finally opened, everybody is dressed strange, in colorful, shiny clothes. I do not recognize them. They tell me they are “conceptual artists” and are “reclaiming the abandoned pickle factory for a performance space.” I realize something bad has happened in Brooklyn…

In Simon Rich’s humorous new novella “Sell Out,” a pickle maker from the early 1900s topples into brine, and is magically transported to modern-day Williamsburg. 

Over the next four days, we’ll be serializing an excerpt of Rich’s story on our website. Click-through to read Part One, and return tomorrow for Part Two: http://nyr.kr/114ObWW

This week Simon Rich’s new novella “Sell Out” is being serialized on newyorker.com. It’s the story of Simon Rich’s great-great-grandfather, who falls into a pickle barrel and emerges, one hundred years later, into hipster Brooklyn. On the podcast this week, Rich reads excerpts from the first installment, and then talks with Susan Morrison about the inspiration for his novella, his experiences writing for Saturday Night Live, and his love of the comedic premise, as practiced by Roald Dahl, T. C. Boyle, Douglas Adams, Kurt Vonnegut, and others. Listen now: http://nyr.kr/122n043