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"He was… in so many ways was unfit to live in the world. He had a very difficult time in the world, but completely submerged himself in art. He honestly seemed happy in that balance. It’s like he created his own world outside of the normal world, and lived there, I think, happily."
— Music producer and co-founder of Def Jam Records Rick Rubin remembers hip-hop video director Ric Menello: http://nyr.kr/165BT5b
The Bowie release highlights the musician’s own mythmaking, mystery, and melancholy, but it also demonstrates the ways in which viral marketing and digital distribution have permanently changed the record business. Who could have imagined the Bowie of 2003 (when he released his “Reality” album), let alone of 1983 or 1973, sneaking new material online in the wee hours of the morning?