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A Book Is A Start-Up
Is publishing a book like running a start-up? Betsy Morais finds the formulation misguided: http://nyr.kr/ZLf5nd
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A 2012 Media Highlight Reel: Ken Auletta on “The Central Park Five,” and this year’s other big media stories: http://nyr.kr/UaE6EW
Photograph courtesy NY Daily News/Getty Images/Sundance Selects.
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"Publishers know that they don’t have the money for a prolonged struggle with Amazon. John Sargent says, “These are huge companies, who are fighting a very large game. Whether it be for the sale of devices, or to own the shopper, or to own a particular set of tools that people use— they are fighting to get as big a piece of that as they can get.” Books, he says, are “in danger of becoming road-kill in that larger war."
—This week in the magazine, Ken Auletta writes about the e-book pricing battle taking place between book publishers and Amazon (sub req). In this week’s New Yorker Out Loud podcast, Auletta joins Leo Carey in a conversation with Sasha Weiss about the effect of e-books on the publishing industry, writers, and readers. Follow the link to download or listen to the podcast: http://nyr.kr/Mlyi8q
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The Mail is the most powerful newspaper in Great Britain. A middle-market tabloid, with a daily readership of four and a half million, it reaches four times as many people as the Guardian, while being taken more seriously than the one paper that outsells it, the Sun. In January, its Web arm, Mail Online, surpassed that of the New York Times as the most visited newspaper site in the world, drawing fifty-two million unique visitors a month. The Mail’s closest analogue in the American media is perhaps Fox News. In Britain, unlike in the United States, television tends to be a dignified affair, while print is berserk and shouty. The Mail is like Fox in the sense that it speaks to, and for, the married, car-driving, homeowning, conservative-voting suburbanite, but it is unlike Fox in that it is not slavishly approving of any political party. One editor told me, “The paper’s defining ideology is that Britain has gone to the dogs.” Nor is the Mail easy to resist. Last year, its lawyers shut down a proxy site that allowed liberals to browse Mail Online without bumping up its traffic.
- In this week’s issue, Lauren Collins writes about how the Daily Mail conquered England: http://nyr.kr/GQqWLE -
David Sedaris on socialized medicine in the heart of Old Europe; Lauren Collins on how the Daily Mail conquered England; Ben McGrath on New York’s reaction to the Tim Tebow trade; Elizabeth Kolbert on President Obama, gas prices, and global warming; and more.
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“I Wonder If Mr. Fieldcrest Is Married?”: New Yorker Ads from the “Mad Men” Era
When “Mad Men” finally—finally—returns from its long hiatus on Sunday, many mysteries stand to be resolved: Has Don married Canadian Megan? Did Joan have Roger’s baby? Will Peggy drop acid at the Summer of Love?
No matter the oscillations of the character’s lives (and hairstyles), one thing is certain: there will be ads. In honor of the upcoming season, we’ve looked through the magazine’s archives from the early sixties and culled a smattering of vintage New Yorker ads that recall the boozy, beehive-y “Mad Men” universe.
For a slide show of more Mad Men-era ads featured in The New Yorker, visit: http://nyr.kr/GSaJ60
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Cartoon of the day. Don’t forget to enter this week’s caption contest: http://nyr.kr/r46had
(Source: newyorker.com)
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