Last week in the magazine, Kelefa Sanneh wrote about the Bruichladdich distillery, on the Scottish island of Islay, and a former wine dealer’s mission to reinvent the local Scotch business. For those of us whose taste for whisky could benefit from a little education, here’s a slide show of the varieties of Bruichladdich Scotch, photographed by Grant Cornett, with captions by Sanneh.

Click-through to see the slideshow: http://nyr.kr/XpxT9L

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Read Ken Auletta on the future of television

Tim Wu on Apple and the debate over open and closed software companies

John Cassidy on the economics of the sequester debate

James Surowiecki on the problem with the banking industry

…and more. We also are unlocking Kelefa Sanneh’s feature from the print magazine on the Scotch industry. 

In this week’s issue, Kelefa Sanneh explains how Mark Reynier, a third-generation wine dealer from London, decided to buy Bruichladdich, an almost defunct whisky distillery on the Scottish island of Islay, and ended up changing the Scotch industry. 

When Reynier bought the distillery, in 2000, he had a problem: the standard minimum age for fine Scottish whisky is ten years; their new spirits would need time to mature.

Bruichladdich’s ten-year problem was partly a marketing problem: malt drinkers have come to view age as a proxy for quality, and the industry has played along, using age statements to justify high prices.  In Reynier’s view, this constrains distillers and misleads consumers.

Reynier and Jim McEwan, the company’s master distiller, launched a young, non-aged whisky called Bruichladdich Rocks; Laddie Classic, a mid-priced introductory Scotch; and Black Art, a mysterious and expensive multi-vintage release, as well as other new lines. McEwan tells Sanneh: 

People said, ‘Ah, Bruichladdich are doing so many different things.’ Yeah, well, we had to! If we didn’t, we’d have been sitting there starving—the company would never, ever have got off the ground…

Click-through to read (subscription required): http://nyr.kr/11duqCg

In this photo: Twenty-one-year-old whisky, aged in Oloroso sherry casks. Most Scottish distilleries age their spirit in bourbon casks, but Bruichladdich often supplements these with wine casks, which are meant to impart flavor, color, and cachet.