Pitch Me Another!: Chevrolet’s Century
Chevrolet celebrates its hundredth anniversary this month—the paperwork establishing the company was completed on November 3, 1911. Its first model, based on a design by Swiss-born racing-car driver, Louis Chevrolet, went on sale in 1912. Within a few years, however, Chevy shifted its focus to less expensive cars and became an early competitor to Henry Ford. Not so long after that, the automaker became an early advertiser in The New Yorker.
From the Chevrolet Six to the Corvette to the Caprice, eight examples of Chevy ads from our archive: http://nyr.kr/usJR4s